We wrote Web Wisdom to share the best of what we know to help you transform your website into the powerful marketing platform that it should be. Get the proven website strategies we use to help our clients attract more customers, sell online, open up new opportunities plus gain credibility.
We have been in the web design business since 1998. We also conduct our own consultations and workshops teaching marketing to entrepreneurs and business owners. With this book, you have access to 22 years of our web design know-how, web copywriting ideas, online strategies and marketing wisdom.
About The Book
Web Wisdom: The Definitive Guide to Getting Customers With Your Website Even If They’re 10,000 KM Away is a specific and in-depth how-to book that helps entrepreneurs and business owners leverage their websites for marketing results and growth.
Most websites fail because they’ve never been designed or written for marketing.
Inside this book, we will show you the major difference between websites that fail versus websites that sell. You will also discover how you can improve your website to attract better prospects and customers, enhance your brand and image, and emerge as the authority and expert of your industry.
You’ll also learn how to benefit from organic search engine optimisation, email marketing, social media marketing and content marketing.
Our book is unique because it reveals step-by-step approaches, insider tips and valuable shortcuts to help you improve your website and online marketing immediately.
We wrote this book based on our 22 years of experience in strategising and developing business websites – websites which have helped our clients attract prospects, convert them into customers and grow profits since 1998.
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About The Authors
Nic is the founder and CEO of Redbox Studio. He started the business in 1998 and is still actively involved in the business until today.
His super power is the ability to cut through all the clutter and hone in on what’s important in business. His strong analytical mind coupled with his marketing know-how means clients often benefit from his unusual strategies!
Unknown to many, he is an artist with a degree in Fine Art besides being a web designer, inventor, trainer and marketer. Nic was the past chairman of the Penang branch of Malaysian Mensa, the internationally recognised society for people with high IQ.
He developed the Redbox X-Factor system which is a system based on the ancient Chinese martial art of Wing Chun. This system is the foundation that helps Redbox Studio clients succeed online.
After decades of teaching clients about entrepreneurship and marketing, Nic invented a game of cards called Big Timer to help entrepreneurs figure out what to focus on and how to grow one’s business. It’s a fun game that has even been used by multinational companies for team building!
He is also the master trainer for his One Mountain One Dragon workshops where he teaches entrepreneurs how to market and how to succeed as leaders and experts in their industries.
More about him at www.RedboxStudio.com
Krista is the co-founder of Redbox Studio with 22 years of experience in copywriting.
She is a veteran in online marketing and communications with a unique ability to create strong and authentic brand stories for Redbox Studio clients. This marketing plus storytelling ability of hers have helped Redbox Studio clients turn prospects into customers and customers into profits, year on year!
She gets invited yearly to speak about technology, marketing and entrepreneurship. She has spoken to hundreds of people through MBA classes, technology events such as GBG and Piktochart’s Webcamp and similar entrepreneurship forums and panels.
Krista is the co-founder and advisor for WomenBizSENSE, a women entrepreneur organisation in Penang, which led to her nomination for the Great Women Of Our Time Awards in 2008. She was its president from 2012 to 2016.
She is a co-writer and interviewer for a book about women leaders in Penang that will be published this year by Penang Women’s Development Corporation.
She also shares her marketing ideas via the Redbox Studio Youtube channel. This year, she is producing her own podcast for women entrepreneurs. She also started her FB Live series where she interviews Redbox Studio clients and partners. Watch the replay of the live streams at fb.com/redboxstudio
More about her at www.RedboxStudio.com